Baha Gia

The Story Behind Baha Gia

Baha Gia (Indonesian for ‘happy’), true to its name, brings joy into everything it touches. Founded in 2021 by Bianca Lutfi, the brand was born from her simple dream of creating colorful, carefree dresses that bring happiness to those who wear them. Inspired by Indonesia’s rich cultural heritage, Bianca blends urban-bohemian style with a deep reverence for tradition, crafting pieces that celebrate the nation’s heritage and diversity. Each design tells a story through bold prints and flowing silhouettes, making Baha Gia more than just a clothing brand—it’s a joyful expression of culture, designed to make women feel beautiful, confident, and connected to their roots.

Mission & Social Responsibility

At the heart of Baha Gia is a mission to spread happiness through fashion, honoring Indonesia’s traditions with a philosophy of “gentle happiness.” Each design radiates effortless joy, with vibrant prints and soft, flowing fabrics. With a deep commitment to sustainability, Baha Gia uses 100% natural fibers, crafting each garment locally in Indonesia. Embracing all body shapes, the brand creates designs that make women feel confident and beautiful. Through the Baha Gia tribe, the brand fosters a sense of community, promoting self-expression, wellness, and a joyful, empowered approach to life.

Concept Behind the Collection

Each Baha Gia collection takes you on a journey through the heart of Indonesia, capturing the beauty and soul of its landscapes and culture. ‘Baha Gia vol. V: Di Nusa Sumba,’ is inspired by the enchanting island of Sumba, where nature’s magic comes to life. Bold prints reflect the island’s wildlife, from the graceful Julang bird to the majestic Sumba horses, while delicate motifs pay homage to the lush Mangrove forests and vibrant local vegetation. Each piece in this collection is a love letter to Sumba, blending nature and tradition in a way that allows wearers to experience the beauty, joy, and wonder of one of Indonesia’s most breathtaking treasures.