Nadjani

The Story Behind Nadjani

Founded by Nadya Rizki Amatullah, Nadjani is a premium Indonesian women’s clothing brand known for its striking abstract patterns and unique, unconventional designs. Established with a vision to merge elegance, comfort, and cultural pride, Nadjani creates clothing that celebrates Indonesia’s rich heritage while embracing contemporary fashion trends. Each piece is crafted from high-quality, comfortable fabrics and features vibrant, eclectic prints inspired by daily life and the beauty of nature. Nadjani’s designs offer a modern twist on tradition, allowing women to express their individuality while staying connected to their roots.

Mission & Social Responsibility

Nadjani is driven by a mission to preserve and celebrate Indonesian culture through modern, stylish fashion. By blending traditional motifs and natural elements with contemporary designs, the brand empowers women to embrace their heritage while expressing personal style. Committed to promoting local craftsmanship and sustainability, Nadjani produces everything in-house, sourcing materials from Indonesian factories and using leftover fabrics to create additional products. The brand also empowers over 20 young people from rural areas in Bandung by providing employment and skills training in their production department, reflecting its dedication to both fashion and community growth.

Concept Behind the Collection

Nadjani’s collections breathe new life into Indonesian motifs and textiles, transforming them into vibrant, contemporary designs that are as bold as they are beautiful. Inspired by the everyday and the wonders of nature, each piece is a fusion of daring prints and modern cuts, offering fashion that feels fresh yet timeless. Nadjani strikes a perfect balance between honoring tradition and embracing modernity, with each garment not just a statement of style but a celebration of culture. Featuring limited-edition prints and crafted from premium materials, Nadjani brings a distinct blend of elegance and individuality that resonates with women both locally and around the world.