The Story Behind Aleza
Founded in 2016 by Dia Demona, Aleza was born out of her personal journey to find modest fashion that resonated with her distinct style. After over a decade in the fashion industry, Dia took a bold leap to create a brand that embodies her vision of empowering women through what they wear. In the past eight years, Aleza has grown and adapted, staying ahead of trends while remaining deeply attuned to the evolving needs of its customers. With its seamless blend of classic and contemporary designs, Aleza offers collections that are effortlessly versatile, giving women the freedom to mix, match, and express their individuality with confidence and ease.
Mission & Social Responsibility
Aleza is driven by a mission to create fashion that empowers all women, regardless of skin tone, body size, or shape, to feel confident and stylish. Through its #AlezaCareToShare initiative, the brand is committed to giving back to the community, distributing prayer sets and essential food items to those in need, and supporting causes like psychosocial services for children with cancer. While still taking small steps, Aleza is also dedicated to making a positive environmental impact by using biodegradable packaging, digital printing, and incorporating sustainable fabrics like Tencel and Lenzing into its products.
Concept Behind the Collection
Aleza’s collections masterfully combine versatility with refined elegance. The Contemporary line offers ready-to-wear silhouettes that easily flow from a busy day at the office to a relaxed evening out, effortlessly balancing style and comfort. On the other hand, the Festive Collection highlights opulent fabrics and intricate details, merging traditional elements with modern flair to create bold, statement-worthy pieces perfect for special occasions. Every garment is crafted with care, designed to empower women to express their distinct style with grace and confidence, no matter the setting.
“Running a business as a designer means balancing creativity with strategy. It’s not just about creating beautiful products; it’s about building a brand, understanding the market, and making decisions that ensure sustainability and growth for years to come.”
Check Out Aleza Collection
Booth No: #6964
Instagram: @alezalabel
Website: www.aleza.co.id
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