Fuguku

The Story Behind Fuguku

Founded in 2022, Fuguku entered Indonesia’s fashion scene with a bold and imaginative vision, leaving a lasting impression with its iconic Fugu bag. The brand, led by designer Savira Lavinia, draws inspiration from the puffer fish, or “fugu,” embodying adaptability, creativity, and personal expression. Lavinia’s fascination with creating 3D effects in fabric, inspired by her internship with renowned Dutch designer Iris Van Herpen, led her to innovate with traditional Indonesian techniques like jumputan to create distinctive textures. Fuguku’s designs merge nature and modernity, encouraging individuals to style each piece in their own unique way, combining playfulness with sophistication.

Mission & Social Responsibility

Fuguku is committed to creating beautifully crafted, innovative products that not only push the boundaries of fashion but also contribute positively to both the environment and society. The brand emphasizes sustainability by using recycled materials like PET bottles and plastics from landfills to minimize waste. Through community empowerment initiatives, Fuguku works with skilled artisans, many of whom are homemakers, allowing them to craft products from the comfort of their homes. Fuguku’s mission is about more than just fashion—it’s about building a stronger, more sustainable future while empowering women to support their families and communities.

Concept Behind the Collection

Fuguku’s latest collection draws inspiration from the vivid beauty of outer space, blending organic shapes and bright colors from nature with a futuristic twist. From the depths of the ocean to the mysteries of the universe, each piece reflects the harmony between fashion and nature, using vibrant colors, innovative textures, and imaginative 3D designs. The collection showcases bold patterns and detailed craftsmanship, taking wearers on a visual journey that celebrates both the earth’s wonders and the limitless possibilities of the cosmos.