The Story Behind Hameeda
Hameeda was born in Jakarta with a vision to blend minimalist design and modest fashion for the modern woman. Founded by Nafillah Melovie, who draws inspiration from her journey as a mother, entrepreneur, and advocate for modest fashion, Hameeda is a reflection of her desire to bridge tradition and modernity. Known for its clean lines, versatile silhouettes, and attention to detail, Hameeda creates timeless pieces that seamlessly transition from daily wear to special occasions. Melovie’s approach focuses on balancing contemporary elegance with practicality, allowing women to express their personal style while staying true to their values of modesty and grace.
Mission & Social Responsibility
Hameeda is dedicated to empowering women to embrace their personal style through modest, minimalist fashion. The brand emphasizes ethical production, ensuring that its collections are crafted under fair labor practices, and commits to sustainability in every step. Hameeda also regularly donates a portion of its profits to initiatives supporting girls’ education in rural Indonesia, reflecting its commitment to making a positive impact beyond fashion. With a deep respect for values and a focus on quality craftsmanship, Hameeda aims to offer fashion that not only looks good but does good.
Concept Behind the Collection
Hameeda’s collections are thoughtfully designed for the modern, modest woman who seeks effortless sophistication that flows seamlessly through her day. Each piece features clean lines, neutral tones with touches of vibrant color, and versatile silhouettes that effortlessly move from casual daywear to refined evening attire. Whether transitioning from a busy day to an elegant evening event, Hameeda’s designs provide the perfect balance of style and practicality. With a blend of contemporary fashion and timeless modesty, each garment is crafted to empower women to feel confident and graceful, no matter the hour.
Modest fashion is not just about covering; it’s about empowering women to feel confident and elegant in simplicity. At Hameeda, we aim to redefine modesty with timeless, minimalist designs that speak to both heart and style.
Check Out Hameeda Collection
Booth No: #6867
Instagram: @hameeda.official
Website: hameedaofficial.com
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