Jenna & Kaia

The Story Behind Jenna and Kaia

Founded in 2016 by Lira Krisnalisa, Jenna and Kaia was born from a heartfelt desire to empower Indonesian urban women through fashion. Inspired by the names of Lira’s two daughters, the brand carries a personal connection, reflecting a deep commitment to creating clothing that not only looks beautiful but feels like a second skin. Jenna and Kaia’s mix-and-match designs allow women to effortlessly craft their own signature style, giving them the confidence to embrace every occasion with ease. What began as a single store soon blossomed into fifteen locations across Indonesia, a testament to the brand’s ability to resonate with women who seek fashion that celebrates their individuality and strength.

Mission & Social Responsibility

At the core of Jenna and Kaia is a mission to empower women through fashion, offering pieces that inspire confidence and individuality. The brand is equally dedicated to supporting its community, frequently partnering with local SMEs to create intricate beadwork for its garments. This collaboration uplifts the local economy, ensuring that each piece not only empowers the wearer but also supports the artisans behind it. Jenna and Kaia is more than just fashion; it’s a brand that weaves together beauty, craftsmanship, and a commitment for positive social impact.

Concept Behind the Collection

The ASHIRA collection invites women to step into a botanical wonderland, where the delicate beauty of floral vines inspires every design. This enchanting collection blends intricate embroidery, embellishments, and laser-cut detailing, creating pieces that evoke the timeless elegance of a blooming garden. Each garment is a work of art, with flowing silhouettes, rich textures, and intricate beadwork that capture the essence of femininity and grace. ASHIRA celebrates the natural beauty and strength of women, offering designs that make them feel both empowered and effortlessly sophisticated, like walking through a garden in full bloom.

I believe that fashion should be more than just following the trends. It should be a celebration of your personal journey. Wear your uniqueness and be the trend.